The Los Angeles Craft and Folk Art Museum is currently featuring an exhibition on “The Birth of Coffee,” a photo-documentary on the commodification of coffee and its implications on people, economy and politics.
“While coffee is an important part of our daily ritual, most of us are disconnected from how the beans appear in our cups. This exhibition celebrates the people that grow, cultivate, and process our “black gold” and illuminates the economic and political impact of the coffee trade,” said CAFAM Director Maryna Hrushetska.
The coffee-tinged photographs that line the exhibit walls were made possible by a husband and wife team, Daniel Lorenzetti, photographer, and Linda Rice Lorenzetti, writer.
The title of the exhibit, “The Birth of Coffee,” was taken from the name of the book that the Lorenzettis published. The photos in the exhibit serve as a visual narrative about how coffee has played significant roles in culture, economics, politics and even friendship.
According to a press release written for the event, over 400 million cups of coffee are consumed in the U.S. each day, and each day 25 million workers participate in the journey from coffee plant to coffee cup. The information and photos in this exhibition explore how the industry operates in Indonesia, Brazil, Ethiopia, Yemen, Costa Rica, Guatemala, Colombia and Kenya.
The exhibit will run from now until Jan. 9, 2011. Admission to the museum is free of charge on the first Wednesday of every month. Tickets are $5 for students and $7 for general admission. The museum is opened from Tuesday through Sunday.
Originally published in the Daily Titan on September 29, 2010.
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